The Smartphone Revolution: A Systematic Review of its Impact on Consumer Behavior and Market Trends (2019-2024)

Aims: This systematic literature review aims to investigate the influence of smartphones on consumer behaviour and market trends from 2019 to 2024. It seeks to understand how these devices affect various aspects of daily life and business, focusing on areas such as brand consciousness, health supervision, doctor-patient relationships, academic achievements, and client interests.

Study Design: The study utilizes a systematic literature review methodology, sourcing data from multiple academic journals and articles published within the specified timeframe.

Place and Duration of Study: The review encompasses literature published between 2019 and 2024, drawing from global research outputs to ensure a comprehensive analysis.

Methodology: This review meticulously screened and analysed 133 peer-reviewed articles based on stringent inclusion and exclusion criteria. The analysis aimed to synthesize findings across key domains to map out the broad impacts of smartphone utilization.

Results: The review highlights significant impacts of smartphone use, particularly noting its negative effects on student academic performance due to distractions and reduced efficiency. However, it also underscores positive dynamics, such as improved brand loyalty driven by enhanced product and service quality, advancements in healthcare monitoring technologies, and more secure doctor-patient communications via digital platforms. These mixed findings point to the dual roles smartphones play in enhancing operational efficiencies and posing challenges that require strategic management.

Conclusion: The study's insights are pivotal for policymakers, researchers, and industry practitioners, guiding the development of strategies to harness the positive impacts of smartphones while mitigating their negative effects. Emphasis is recommended on enhancing brand loyalty, leveraging smartphones in healthcare innovations, securing medical communications, and fostering educational strategies to manage smartphone use among students effectively. This balanced approach aims to maximize the benefits of smartphones in consumer markets and healthcare, contributing positively to consumer health and overall societal productivity.