Research on the High-Quality Development of Red Study Tour Based on Tourism Rituals

In recent years, more and more primary and secondary schools carry out red study travel activities, encouraging students to enhance their perception of red culture through participation in study travel. However, the links in the red study travel have not been agreed upon, resulting in the red study travel not achieving the expected results. This paper takes Jiaxing red study travel activities as the research object, firstly, puts forward the necessity of combining the sense of tourism rituals and red study travel, secondly, studies the problems in the development of red study travel in Jiaxing City by means of field investigation, and finally puts forward implementable high-quality development countermeasures based on the results of the research and the actual situation from the angle of enhancing the sense of rituals of red study travel.